Orthorexia is the New Anorexia, and It’s Not Cool

Social Media is bursting with #BodyPositivity #LoveYourself and #ICanSoYouCan to messages seemingly aimed at the average health conscious woman. At face value it seems like a pretty brilliant and groundbreaking trend that’s taking over. People are going to fitness events more, we are health conscious now thanks to a decade of public health campaigning.

Dig a little deeper and there’s another layer to this trend. People who have recovered from eating disorders posting transformation pictures from then and now. They’ve usually managed a level of good weight restoration – which is great. They often claim psychological healing from the eating disorder too, and who wouldn’t believe that when someone has restored and maintained their weight? That is what eating disorders are all about right? Weight. No, nope, nada, that statement couldn’t be any more wrong. Eating disorders are a psychological illness and mending the mind takes much longer than weight restoration.

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Especially when those same people are posting comparison shop of body shape and muscle with their weight displayed in numbers on each picture to prove that you can be smaller and leaner at a higher gravitational mass. The point seems to prove that weight loss doesn’t always count for stronger and weight gain can mean a leaner body. I don’t know when it was discovered hat muscle is more mass dense than fat. I think it was a long time ago. The proportionate representation of a Kg of each next to each other send this message home enough. I don’t know about you but I don’t need six packs and weight numbers emblazoned across two pictures to show me as well.

Back to the #BoPo trend, why am I sceptical of the complete recovery claims and love yourself campaigns by some influencers? Because the same woman pushing these messages of self-love seems to have migrated from one way of obsession over her body and food to another. I know, it sounds hypocritical considering my ED past and that I’m now studying nutrition, but hear me out on this.

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I’ll be frank, seeing your perfectly lean body, with no cellulite or wobble with a six-pack and long blonde hair (Why are so many successful influencers white and blonde?) does not encourage me to feel all #bopo about myself. The lack of diversity amongst the influencers is a whole other matter but in this instance I think what has really occurred is a shift from one beauty ideal to another in the last decade. This woman has successfully transitioned with the trends, from skeletal to sculpted. I further this stance by pointing out the body positive and self love messages still all revolve around “I love what I see in the mirror” or how they look clothed, barely clothed and basically it all revolves around reflections. Self love isn’t found in your reflection, it is deeper than that. Imagine a couple who are shit hot, heck, I hear this is what Love Island is about – what happens when they irritate each other or age, or sag – will they still be in love if it’s all based on a skin deep love? Anyone will tell you these kinds of relationships are shallow and won’t last at the very least.

Going back to the body trends. In the 90s we had heroin chic, then that was deemed too dark so we transitioned to 2006 with Nicole Richie, Paris Hilton, Lindsay Lohan, Mary-Kate Olsen who could be summed up at the time as bones, bones and more bones. They were idolised as the beauty ideal, put on a perfection pedestal that translated to being as skeletal as possible without being sectioned or dying because then you kind of lose by default. Thinspo became a thing, and sometimes the ones who did die from their eating disorder were further idolised by many as being the ultimate goal. These people were as unwell as it sounds. Many were genuinely unwell, how do I know? I was one of them. However, the mass media (this is pre-social media boom) perpetuated these images, this ideal and humiliated any celebrities who had cellulite by blowing the picture up in their magazines and encircling said fault with a fat red circle.

We’ve moved on from that. Its been 10 years after all. However, the retaliative movement was health and fitness: strong is the new skinny, suns out guns out and all that jazz. It’s not all bad, but there is a dark under layer of migration of pathology with food, body image and exercise emerging in the surfaces of popular media, magazines (ahem, Women’s Health) and social media platforms (Oh Hai Insta!). During the process super foods became a thing thanks to clever marketing and buzz words. Paleo, veganism and the ultimate heathen of ‘healthy living’ that we all utter under our breath as if he who should not be named, clean eating. We bought it. We buy it every time and in a capitalist society why are some people pushing these ideas? Obviously, there is dollar in health. There always has been and always will be. Each trend earns some people big bucks.

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Most of them have a singular continuous trend threading throughout them since the thinspo days of 2006: restriction. Each fad is a new way to restrict the diet, introduce vast numbers of rules around eating and achieve beauty ideals. Except in 2006 we knew being so thin meant an anorexia/eating disorder epidemic, not the trends and trend setters are more sinister; they’re disguising their restrictive eating and compulsive relationships with exercise and their reflection as health. We’re buying into it, they’re getting paid for it. the difference since 2006 here is that making money from social media didn’t really exist then. If it did I think a lot of people would have made a living from being anorexic and online; just like hoards of people are now for being orthorexic or an over-exerciser. We are paying them for their compulsions, and they are lying to us and more importantly, themselves. Evidently, I have a massive problem with this.

To all the body positivity social media gurus with six packs, steel thighs and a built derrieré from going to the gym more times than I blink in a week, I’m calling you out and I’m hoping that more people see through the rose-tinted veil of beauty you show to us. Orthorexia is the new anorexia, and it’s not cool.

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